Bedford is, according to the Office for National Statistics, one of the unhappiest places in England. A three-month commission from Bedford Creative Arts instigated conversations about happiness in workshops and meetings across the town, with everyone from mental health service users to the Polish School. These conversations mapped where in Bedford people were happy, and these points became the key locations for a playful town-wide artwork: a two-day festival called Bedford Happy.
The festival encouraged people to explore, find moments of happiness, and take away limited edition prints and other artworks. It included a flash mob delivering certificates to the shops and cafes that people said made them happy, free Bedford Happy Fudge, and a party at the West Indian Social Club.