Back & Fill is a coastal call to arms. 

A direct response to this coronavirus crisis, Back & Fill festivals will take place in seaside towns around the UK. This movement is inspired by a need to support the fragile economy of seaside towns. 

From Margate to St Ives, Swansea to Stromness, the ecology of independent shops, small businesses and creative industries is about to be hit hard. But ideas of health and wellbeing, being outdoors, playfulness and innovation, and fresh food – the same things that drew the Georgians to the seaside 300 years ago – are exactly what we’ll need to recover from the current crisis. 

That’s why Back & Fill will invite people to come back to the coast for the October half term holiday.

Back & Fill festivals are designed to bring people together in any seaside town, and to demonstrate the power of arts-led regeneration by supporting small local businesses. 

Anyone can register to kick off their own Back & Fill. We are working here in Margate and invite other seaside towns to develop their own locally distinct Back & Fill. By initiating this call to the coast, Back & Fill aims to create a vibrant celebration of coastal communities at the end of what looks to be a rough summer season.

This site has everything you need to get started. Simply register to add your town to the Back & Fill map. Each Back & Fill will act independently and be locally managed, but we are keen to connect and crowdsource seaside expertise. So, to provide inspiration we’ve put together a
starter toolkit that anyone can share and edit. Good ideas are always welcome!